Green Entrepreneurs: Merging Mother Nature and Commerce

by Alan Burrows
BM&I Enterprises LLC

In today's ever expanding market. A new form of entrepreneur is dominating the internet. Green Entrepreneurs are using their abilities to make money online by developing "how to" products based on eco friendly concepts.

Today's market is increasingly competitive and niche marketing is necessary for any marketer's survival. Environmentalism by far is the fastest growing niche market today. Until recently most environmental issues were discussed mainly in blog format only by environmentalists to other like minded environmentalists. The end result is good conversation and dialogue on important issues is only disseminated to a limited group. Only eco friendly types, sharing that specific interest, will view these blogs thus limiting the spread of eco awareness among the masses. In an effort to increase awareness green entrepreneurs are utilizing today's popularity of "how to" videos. By using their internet savvy to generate leads they are promoting products and reaching an entire new market that normally would not visit such blog sites.

This does not mean that blog sites are obsolete or outdated. Great content exists on these blogs; specifically the "how to" knowledge environmentalists are trying to impart. The marketing of these blogs should change. Today a blog site, if monetized correctly, can be used effectively to generate money to be donated for that particular cause the blog site is about.

Thus we are now seeing an interesting and unique form of marketing where commerce and social activism collide. By using lead generation, green entrepreneurs are able to spread specific types of environmental knowledge to an otherwise, non environmental group of internet customers. Spreading "how to" knowledge on various environmental ideas, not only promotes their agenda but creates a revenue stream to fund various causes. The buyer/customer benefits in that they now possess specific "how to" knowledge to better themselves or their immediate environment.

While most would believe that such change should occur without some form of monetary transaction, I would disagree completely. While money is not the end all, history has shown that money is and has been a great motivator for change. Commerce is a legitimate tool, if used correctly, will necessitate change in society.

Article submitted Monday, August 24, 2009 & read 1 times.

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